A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here’re just a few logical reasons why you need to protect your brand:

Notice

Trademark registration of one’s mark gives everyone constructive notice of the ownership. In my view, this most likely of, if not the most compelling reason for registering your mark. With notice, a any such doing a explore an identical or similar mark as yours will realize that you already own the mark, and is therefore put on notice that its use of an identical or similar mark to yours may result in trademark infringement. 3rd workout party is positioned notice to locate a new and different mark. With such notice, registering your mark prevents a conflict in long term.

Social Media

Social media is an important resource for some businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies within position to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, is not uncommon. Such improper practices can set off the venue suspending the wrongdoer’s social networks account. Know the venue’s policies for info. However, I have found that whenever complain to be able to social media site of such wrongdoing and claim that another is usually your brand without permission, the sites administrator responds with a request of proof of ownership belonging to the subject designer. A trademark registration gives compelling evidence of brand usage.

Brand Loyalty

Registering your mark shows a dedication to your logo assignment and licensing of Trademark in India shows consumers that pledge. The goodwill that could be developed through such commitment is invaluable to an enterprise.

Cybersquatting

Cybersquatters register domain names that are exactly the same or significantly like other parties’ trademarks or known brands with really the only purpose of promoting them (to the rightful owner) for a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to file a lawsuit and collect damages from individuals who register a site name that is identical or similar to ones trademark.

Trademark Renewals

Trademark registration can continue for as long as you continue utilizing the mark in commerce. Or even some businesses that have registered trademarks that are over a century old.

Trademark registration may not be for company. However, there a variety of compelling causes of protecting your brand just you protect any other business help. A trademark is your business’ brand, its identifier. Protect it with trademark registration.